If Not Now, When?
Leaders around the globe have an urgent duty and opportunity to transform the economic system by Putting Purpose Into Practice. This new book, published by Oxford University Press, explores how the Economics of Mutuality empowers business to thrive by meeting the needs of the world. It is based on fifteen years of in-depth academic research and business practice led by the Economics of Mutuality team, Mars and Oxford University’s Saïd Business School.
As leaders in business, finance and education, we have a unique opportunity to reframe business for the 21st century — to be part of a movement that falls on the right side of history and positively shapes the future.
Bruno Roche, Co-Editor
Economics of Mutuality Founder;
Former Mars Chief Economist
A Management Innovation
The Economics of Mutuality is a groundbreaking management innovation that is completing capitalism by creating a mutuality of benefits among all stakeholders. Its robust methodology and cutting-edge tools empower organizations to align practice with purpose by investing in social, human, and natural capital within their ecosystems. The Economics of Mutuality platform, headquartered in Geneva, Switzerland, is comprised of EoM Foundation, a public interest foundation, and EoM Solutions, a leading management consultancy.
The purpose of business is not to create profit. The purpose of business is to create profitable solutions to the problems of people and planet. Not to profit by creating problems for people and planet.
Colin Mayer CBE, Co-Editor
Emeritus Professor, Saïd Business School, University of Oxford
Author Information
Putting Purpose into Practice is an edited volume that offers both an academically rigorous and a practically relevant account of corporate purpose. It features chapters written by leading responsible business experts, as well as in-depth case studies covering a wide range of business contexts. Click the button below to learn more about the contributors.